Website Design Process
Over the years, we've refined our website design process to ensure that it is as efficient and effective as possible. We begin every project by getting to know you, your business, and your goals. We then move on to the research and planning phase where we determine the best way to achieve your objectives. Once we have a plan in place, we begin designing and developing your new website. Throughout the entire process, we remain in close communication with you to ensure that the end result is exactly what you envisioned.
Project Kickoff
A brief Zoom meeting (usually no longer than 30 minutes) when we'll go over the Client Portal and discuss roles and responsibilities.
Website Goals & KPIs
We'll discuss what you're looking to achieve with your website and establish some key performance indicators (KPIs) that we can use to measure success.
Target Audience
We'll work with you to define your target audience and develop user personas to ensure that the design and copy are appealing to them.
Competitive Analysis
We'll take a look at your main competitors' websites to assess their strengths and weaknesses and to identify opportunities for you to differentiate yourself.
Content Development
We'll use a combination of your input and findings from our own research to create draft copies of content for all of the pages of your website.
Feedback
You'll have an opportunity to review – and provide feedback on – the draft content we've produced before we finalize it.
Sitemap & Information Architecture
We'll map out all of the pages and content that will be on your website and establish a logical structure for how it will all be organized.
User Flows & Wireframes
We'll create user flows to show how visitors will navigate through your website and wireframes to provide a visual representation of each page.
More Feedback
You'll have the opportunity to provide feedback on the wireframes so that we can make sure the user experience is exactly what you're looking for.
Visual Design
We'll take the feedback we've received and create a set of visual design comps (i.e., mockups) for the home page and a product or service page.
Home Page Design
We'll create a mockup of the home page of your website so you'll have a clear idea of what it will look like before we get started on development.
Inner Page Design
We'll also create a mockup of a key inner page (product or service), so you can see how it will fit into the overall website design.
Even More Feedback
You'll have the opportunity to provide feedback on the visual design comps so that we can make sure it's exactly what you're looking for.
Website Development
We'll take the approved wireframes and turn them into a working website, complete with all of the functionality you need.
Testing & Soft Launch
We'll put your website through a rigorous testing process to make sure everything is working correctly, and it's ready for a soft launch.
Soft Launch
After everything has been checked and double-checked, we'll do a soft launch of your website so that you can see it in action.
Final Feedback & Launch
You'll have one more chance to provide feedback and make sure everything is just the way you want it before we launch your website to the public.
Post-Launch
We'll continue to work with you after the launch, providing ongoing recommendations on how to improve your website's effectiveness.