Understand-Your-Customer
Online Marketing
Dawson Barber

Why an In-Depth Understanding of Your Customers Is So Important

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with your audience.

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Typing on a Laptop Keyboard
Content Marketing
Dawson Barber

How to Ensure Your Blog Posts Stay Evergreen

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up

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Google Analytics
Content Marketing
Dawson Barber

Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to discuss Google Analytics and help you get the most

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Optimize for Questions
Social Media Marketing
Dawson Barber

How to Research and Optimize for Questions

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger a natural reflex to answer. Questions are useful for audience research. Question research gives you

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Table with Productivity Tools
Online Marketing
Dawson Barber

Sales and Marketing Alignment to Reach Your Business Goals

For many businesses, sales and marketing are delineated, teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment is one of

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SEMRush Keyword Research Screenshot
SEO
Dawson Barber

Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords.

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Google Image Search Results Screenshot
SEO
Dawson Barber

How to Use Image SEO for More Site Traffic

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential. Images are content as well, which can be easy to forget. In fact, images are an

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Google Search Results on Large Desktop Device
SEO
Dawson Barber

Understanding Google Search Engine Ranking Factors in 2019

Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors that Google considers in the ranking, however, it can be difficult to achieve

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Screenshot Showing Google Analytics
Online Marketing
Dawson Barber

How to Plan a Digital Marketing Campaign

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a show-stopping campaign that can provide these results for your business,

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Commercial Signage on Building
Online Marketing
Dawson Barber

How to Use Manipulation in Marketing Ethically

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically,

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Business People Shaking Hands Across a Desk
Online Marketing
Dawson Barber

Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to nurturing lifelong customers that will consistently choose your brand over

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Facebook Newsfeed on Lat=ptop
Social Media Marketing
Dawson Barber

6 Facebook Changes You Need to Know About & What They Mean for Your Business

Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads. On the bright side, there are more options than ever for connecting organically

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