Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with your audience.
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn
For many businesses, sales and marketing are delineated, teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords.
Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high
Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to