Understand-Your-Customer
Online Marketing
Dawson Barber

Why an In-Depth Understanding of Your Customers Is So Important

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with your audience.

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Google Analytics
Content Marketing
Dawson Barber

Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn

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Optimize for Questions
Social Media Marketing
Dawson Barber

How to Research and Optimize for Questions

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration.

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SEMRush Keyword Research Screenshot
SEO
Dawson Barber

Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords.

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Google Image Search Results Screenshot
SEO
Dawson Barber

How to Use Image SEO for More Site Traffic

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them

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Screenshot Showing Google Analytics
Online Marketing
Dawson Barber

How to Plan a Digital Marketing Campaign

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well

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Commercial Signage on Building
Online Marketing
Dawson Barber

How to Use Manipulation in Marketing Ethically

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures

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Business People Shaking Hands Across a Desk
Online Marketing
Dawson Barber

Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but

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