Give attention
a direction.
A following is a starting point. The work is turning attention into useful conversations—and useful conversations into customer relationships.
8 Secrets of Social Media Marketing That Everyone Misses
Social media has a job beyond filling a calendar
Choose the people you want to reach, understand what matters to them, and give each post a reason to exist. Explore audience strategy, content, distribution and the connections that carry the conversation beyond the feed.
Who needs to hear from you?
What makes the conversation useful?
Where does the next step lead?
Social Media Marketing Articles
Explore the collection, including archived articles. Examples and tools reflect their original publication.
8 Secrets of Social Media Marketing That Everyone Misses
Eight social media marketing practices for small businesses: audience personas, clear goals, useful conversations, content planning and measuring results.
12 Social Media Tools Your Business Can't Live Without
Revisit a 2017 selection of 12 social media tools for links, content discovery, visuals, scheduling and automation. Features and availability may have changed.
2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement
Explore our 2017 outlook on Instagram marketing for 2018: micro-influencers, Stories, live video, brand safety and measuring campaign returns.
Facebook Advertising Trends for 2018
An archived look at the Facebook advertising trends anticipated for 2018, including video, diverse ad formats, in-app lead capture and paid reach.
4 articles in this collection
Make your next conversation count
Bring the goal, the marketing you have in place and the part that feels stuck. We can work through the next step together.