Show the thing
words can’t.
A demonstration. A human explanation. A moment that makes the idea click. Video earns its place when it makes something easier to understand or believe.
6 Reasons Every Small Business Needs Video Advertising
Start with what people need to see
The format comes after the job. Explore how video can explain an offer, answer a question, show an experience or support a buying decision—and how it fits with the rest of your marketing.
What is easier to show than explain?
What would make the claim believable?
Where will the right people see it?
Video Marketing Articles
Explore the collection, including archived articles. Examples and tools reflect their original publication.
4 Video Marketing Trends You Need to Know for 2018
Revisit four video marketing trends anticipated for 2018: content strategy, sales nurturing, product explainers and live or alternative video formats.
6 Reasons Every Small Business Needs Video Advertising
Six reasons to consider video advertising for a small business, with practical ideas for demonstrations, testimonials and helpful videos. Originally published in 2017.
2 articles in this collection
Put the story to work
Bring the goal, the marketing you have in place and the part that feels stuck. We can work through the next step together.