Plenty of Activity Little Direction
You are publishing because it is time to publish, without a clear connection to what you want the business to achieve.
The Editorial Resonance System
Your Next Month of Content.
Already Connected.
Give your blog, social posts and newsletter a shared direction. Get a clear editorial plan, or let us handle the writing too.
For owners and lean marketing teams · From $97 CAD/month
ONE EDITORIAL DIRECTION / THREE CONNECTED CHANNELS
01 / Blog BUILD THE IDEA
The question your next customer is asking
02 / Social START THE CONVERSATION
One theme. Different angles. A reason to engage.
03 / Newsletter CONTINUE THE RELATIONSHIP
A useful perspective. A relevant next step.
The Publishing Problem
You Have Three Channels.
And Three Blank Pages.
The blog needs a topic. Social needs something for Thursday. The newsletter is overdue again. Every deadline becomes a fresh decision.
It is hard to build momentum when the content keeps starting from zero.
Good Ideas That Go No Further
A useful blog gets published once. The social feed and newsletter move on to something unrelated.
A Schedule That Outruns Your Team
The calendar looks ambitious. Then client work takes over, and consistency becomes another thing to feel behind on.
The Editorial Resonance System connects your audience, business priorities and publishing capacity in one monthly content plan, covering blog posts, social media and newsletters. Choose planning only, or add human-reviewed writing.
What You Get
One Direction.
More Ways to Make It Matter.
Each channel has its own job. The plan gives them a common purpose, while leaving room for timely stories and platform-specific ideas.
Choose Your Level of Support ↗Blog Content With a Job to Do
Answer buyer questions, explain your approach and give readers something useful to act on. Each brief identifies the audience, angle, structure and next step.
Plan + Connect: detailed briefs · Complete: finished posts
Social That Has Something to Say
Useful tips, observations and perspectives built for the people you want to reach. A mix of original angles and relevant ideas carried forward from your wider content.
Plan: post concepts · Connect + Complete: finished copy
A Newsletter Worth Making Time For
Bring your perspective, useful resources and relevant offers together. Give subscribers a reason to keep opening, with an appropriate next step when they are ready.
Plan: newsletter outline · Connect + Complete: finished copy
How the Content Connects
A Useful Idea Should
Travel Further.
Illustrative theme: help a buyer understand why their enquiries are not turning into sales. Each channel develops a different part of that conversation.
The Blog
“Five gaps between an enquiry and a booked call.” A practical explanation with a checklist readers can use.
The Social Posts
A missed follow-up scenario. One useful question. A short checklist. Several ways into the idea, written for the feed.
The Newsletter
A fresh introduction, the key takeaway and a link to the full guide, with an invitation to review the reader’s own process.
Shared purpose. Different treatment.The same principle works for education, retention, reactivation and relevant offers.
Explore the Examples
Different Businesses.
Different Editorial Needs.
Explore two example outputs supplied by Total Local Online Marketing. Layout and content mix can vary with the business, audience and brief.
Cybersecurity / B2B
2-sec Signals
A complete newsletter, nine written LinkedIn posts and support for two published blog articles, tied together by a clear AI assurance theme.
Explore the 2-sec ExampleSelf Storage / Local Business
McGill Self Storage
A complete local newsletter and ten social concepts with separate Facebook and Instagram captions, individual images and a proposed calendar.
Explore the McGill ExampleExamples include illustrative artwork and varying production scopes. The packages below include writing and visual direction as specified; image production is priced separately. The 2-sec example supports existing published blogs rather than supplying two new full blog posts.
A Practical Monthly Rhythm
Less Deciding What to Post.
More Getting It Done.
Give Us the Business Context
Tell us who you want to reach, what you offer, what is coming up and what your team can realistically publish. Share voice examples and any subject boundaries.
Get Your Connected Plan
Receive a monthly calendar with relevant themes, clear angles and channel roles. Your tier determines whether we deliver briefs, finished copy or both.
Review Publish and Feed Back
Review the work in one place, send one consolidated revision request and publish on your agreed cadence. Share what you learn so the next cycle can improve.
Choose Your Support
The Plan Is Connected.
The Workload Is Your Choice.
Keep the writing in-house, hand off social and email, or let us write across all three channels. Monthly delivery in every tier.
Annual billing: 12 months for the price of 10
Your team does the writing
Plan
A clear editorial direction for a business that can create its own content.
$97 CAD / month
Billed monthly · $1,164 over 12 months
Discuss PlanYOUR MONTHLY ALLOWANCE
- 2 detailed blog briefs
- 8 social post concepts
- 1 newsletter outline
- Monthly research and editorial calendar
- Topics, angles, audiences and calls to action
- Suggested sources and visual direction
- One consolidated plan revision
You need the thinking and the brief, then you can take it from there.
We write your social and email
Connect
A connected plan, with the short-form writing taken off your plate.
$297 CAD / month
Billed monthly · $3,564 over 12 months
Discuss ConnectYOUR MONTHLY ALLOWANCE
- 2 detailed blog briefs
- 8 finished social posts
- 1 finished newsletter
- Everything in Plan, with finished social and email copy
- Social adapted for up to 2 platforms
- Newsletter subject line and preview text
- One consolidated revision across the cycle
You can write the blogs, but social and email keep slipping.
We write across all three channels
Complete
Your plan and written content, ready for your review and publishing.
$797 CAD / month
Billed monthly · $9,564 over 12 months
Discuss CompleteYOUR MONTHLY ALLOWANCE
- 2 finished blog posts
- 12 finished social posts
- 1 finished newsletter
- Everything in Connect, with blog writing added
- Blog posts of 800–1,200 words each
- 12 core social posts adapted for up to 2 platforms
- One consolidated revision across the cycle
You want one partner to handle the plan and the writing.
All prices in CAD, plus applicable taxes. One brand, one primary audience and up to two agreed social platforms. No setup fee. Monthly or annual renewal, with cancellation before your next renewal.
Compare the Monthly Deliverables
| Included Each Month | Plan | Connect | Complete |
|---|---|---|---|
| Blog content | 2 detailed blog briefs | 2 detailed blog briefs | 2 finished blog posts |
| Social content | 8 social post concepts | 8 finished social posts | 12 finished social posts |
| Email content | 1 newsletter outline | 1 finished newsletter | 1 finished newsletter |
| Research and editorial calendar | Included | Included | Included |
| Human review | Included | Included | Included |
| Revision allowance | 1 consolidated round | 1 consolidated round | 1 consolidated round |
| Publishing and graphic design | Separate scope | Separate scope | Separate scope |
Included Across Every Plan
Brand and audience intake, monthly source research, an editorial calendar, calls to action, suggested visual direction and human review. We shape the cadence around your capacity, within your allowance.
Additional Services and Project Scope
Custom images, design, scheduling, sending, interviews, technical SEO, analytics setup and reporting are scoped separately. Need more volume, brands or audiences? Ask About a Custom Scope ↗
Built for Lean Teams
For Businesses With
Something Useful to Say.
- You have expertise, but limited time to turn it into content.
- You want your channels to reinforce the same priorities.
- You need a publishing rhythm your team can sustain.
- You can supply business context and approve the final work.
AI + Human Intelligence
Speed helps. Judgment makes the work useful.
AI SUPPORTS THE PROCESS
Research, idea development, drafting and variations help us move efficiently.
HUMANS MAKE THE EDITORIAL DECISIONS
We review relevance, sources, tone and calls to action. Your team checks business-specific claims and gives final approval before publishing.
Start With a Closer Look
See the Shape of a
More Connected Month.
Get links to the two example plans and a short guide to choosing the right level of support.
Before You Choose
A Few Useful
Answers.
Is this a plan or a content writing service?
Choose Plan for briefs and concepts your team can write from. Connect adds finished social posts and a newsletter. Complete adds finished blog posts too. Every tier includes a monthly editorial plan.
Can I choose my publishing schedule?
Yes. We agree the dates and mix around your capacity and priorities, within your tier’s monthly allowance. You do not have to publish everything on a fixed weekly schedule. Additional volume or a different mix can be scoped separately.
Will the content sound like us?
Your intake covers your audience, offer, tone, examples and subjects to avoid. AI helps with research and drafting; a human reviews the work for relevance, voice and clarity. Your team approves company-specific claims and final content before publication.
Are graphics and publishing included?
Visual direction is included. Image creation, graphic design, newsletter template coding, uploading, scheduling, sending, paid promotion and community management are separate services. Finished writing is delivered for your team to review and publish.
What does a newsletter or social post include?
A finished newsletter includes a subject line, preview text and up to 700 words of copy. A core social post is one message, adapted for up to two agreed platforms. Carousel slide designs, videos and additional platform versions require separate scope.
How do revisions and delivery work?
Each monthly cycle includes one consolidated revision round, submitted within seven days of delivery. Work starts after your intake and required source material are complete. We confirm the first delivery date during onboarding and agree an ongoing monthly delivery schedule.
How does annual billing work?
Annual plans are paid upfront for twelve monthly delivery cycles at the price of ten. Monthly plans renew monthly; annual plans renew annually. Cancel before the next renewal to prevent the next charge. Annual payment does not mean all content is written a year in advance.
Does this guarantee more leads or search rankings?
No. The service gives your content clear direction and consistent execution. Results also depend on your offer, audience, distribution, website and follow-up. We can plan what to measure; analytics implementation, reporting and broader SEO work are scoped separately.
Your Next Editorial Cycle
Make the Next Month Easier to Put Into Motion.
Give every piece a purpose, every channel a role and your team a clear place to start.