Why Building Authority is the Secret to Online Success
Here’s a secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something you can build. That might surprise you. But it shouldn’t. Why is authority important? It’s very simple. When you have authority, people listen to what you say. They value your opinion – and when you tell them to buy something, they’re likely to do it.
Your Website Content Sucks and Here’s Why
Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. The good news is, you can make it not suck. The most difficult part is evaluating your content with a critical eye and acknowledging that it’s not working. Here are seven signs that your content isn’t pulling its weight.
How to Rank for Local Businesses “Near Me” Searches
Google Searches have changed a lot in the last four years. Mobile searches have overtaken desktop searches and Google has prioritized local search- es over non-local. These two factors, combined with a rise in voice search, have changed the ballgame when it comes to ranking for local searches on Google. Understanding what factors influence “Near Me” results can give you an edge.
6 Reasons Why You Should Outsource Your Marketing to an Agency
If you’re an inexperienced marketer and trying to grow your presence online it’s a virtual certainty that you’re missing opportunities – and sales – because of the marketing choices you’re making… Yikes! Most small and medium-sized business can’t afford to give sales away. So, with that in mind, let’s talk about how you can tell if it’s time to outsource your marketing to an agency.