You’re booked.

Your consultation is confirmed. You should receive a calendar invite shortly with the meeting link and details.

Before we meet, there are a few things you can do to get the most out of the 30 minutes.

How to prepare

Before the consultation

Know which ESP you’re using (Drip, ActiveCampaign, Mailchimp, etc.)

Have a rough idea of your list size and how many distinct services you offer

Think about which segments or automations are causing you the most friction

If you’ve downloaded the framework, take the RPAR Self-Assessment (Section 9) — we’ll reference your results

Have login access to your ESP (we may look at your setup together live)

These posts cover the concepts we’ll discuss during the consultation.

Deep Dive — Post 1

The strategic model behind the architecture. Gives you the vocabulary we’ll use in the consultation.

Deep Dive — Post 2

Why single-audience architecture replaces the multiple-list approach — and what it means for your setup.

Deep Dive — Post 8

How the architecture layers connect to actual campaigns. The bridge between structure and execution.

The Email Marketing Architecture Framework covers everything we’ll discuss — and includes the RPAR Self-Assessment that’ll give us a head start.