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Lastest Posts From Our Blog

If you feel like reading up on some of the latest and most effective marketing strategies and tactics, take a look at some of the latest posts from our blog.

Understand Your Customer

Why an In-Depth Understanding of Your Customers Is So Important

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with your …

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Evergreen Content

How to Ensure Your Blog Posts Stay Evergreen

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content …

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Google Analytics

Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform …

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Optimize for Questions

How to Research and Optimize for Questions

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger …

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Sales and Marketing Alignment

Sales and Marketing Alignment to Reach Your Business Goals

For many businesses, sales and marketing are delineated, teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the …

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Keyword Research

Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to …

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